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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Foundations of Advertesiment I | REK101 | Compulsory | Bachelor's degree | 1 | Fall | 5 |
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
1) Gains basic general knowledge about advertising
2) Learns the basic knowledge of preparation and producing steps of an advertisement
3) Lists the concepts about advertising
4) Gains basic knowledge about media which is possible for advertisement
5) Knows basic message strategies and approaches in advertising
Program Competencies | ||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
Learning Outcomes | ||||||||||
1 | No relation | High | High | Middle | Middle | High | Middle | Low | Middle | |
2 | Middle | High | High | Middle | Middle | High | Middle | Low | Middle | |
3 | Middle | High | High | Middle | Middle | No relation | Middle | Low | Middle | |
4 | Middle | Middle | Middle | Middle | Middle | High | Middle | Low | Middle | |
5 | Middle | High | High | Middle | Middle | High | Middle | Low | Middle |
Face to Face
None
NONE
In this course advertising will be examined from its beginning to today with examples and theorical knowledge. The historical evolution of advertisement, Preparation of an advertisement in media
1- Ders Kitabı: Elden, Müge. (2009). Reklam ve Reklamcılık. İstanbul: Say Yayınları.
2- Aksoy, Atilla. (2005). Yeni Reklamcılık. İstanbul: Bilgi Üniversitesi Yayınları.
3- Avery, Jim. (2005). Kampanya Planlaması. Çev.: Celil Oker. 2. Baskı. İstanbul: Reklamcılık Vakfı Yayınları.
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required