Foundations of Advertesiment II
Advertising
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Foundations of Advertesiment II | REK102 | Compulsory | Bachelor's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) Gaining advanced knowledge about advertising
2) Practicing preparation and producing steps of an advertisement
3) Learning the advanced concepts about advertising
4) Gaining advanced knowledge about media which is possible for advertisement
5) Examining advanced message strategies and approaches in advertising
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | Low | Low | High | High | Low | Low | |
| 2 | High | High | High | Low | Low | High | High | Low | No relation | |
| 3 | High | High | High | Middle | Low | High | High | Low | Low | |
| 4 | Middle | High | High | Middle | Low | High | High | Low | Middle | |
| 5 | High | High | Middle | Middle | Low | Middle | Middle | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
In this course advertising will be examined from its beginning to today with examples and theorical knowledge. The historical evolution of advertisement, Preparation of an advertisement in media
Weekly Schedule
1) Inroduction to course2) Social and Psychological situation of Advertising
3) Psychological and corporal process of advertising
4) Telling main headlines of advertising campaigns (Research, production, application, media planning analyze.)
5) Research process in advertising campaigns
6) Production process in advertising campaigns
7) Application process in Advertising campaigns
8) Midterm examination/Assessment
9) Creativity in advertising campaigns
10) Text writing in advertising campaigns
11) Creating the advertising material; (Slogan, Message, Image)
12) Creating advertisement material (design, image)
13) Measurement and evalution of advertising campaign
14) Examining the Crystal apple awarded examples
15) Examining the "red awarded" examples
16) Final examination
Recommended or Required Reading
1- Ders Kitabı: Elden, Müge. (2009). Reklam ve Reklamcılık. İstanbul: Say Yayınları.
2- Aksoy, Atilla. (2005). Yeni Reklamcılık. İstanbul: Bilgi Üniversitesi Yayınları.
3- Avery, Jim. (2005). Kampanya Planlaması. Çev.: Celil Oker. 2. Baskı. İstanbul: Reklamcılık Vakfı Yayınları.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required