| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| English For Business Life I | REK211 | Elective | Bachelor's degree | 2 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Learning Outcomes of the Course Unit
1) Track and find suitable job postings on English career sites on the web
2) Prepare effective resumes and cover letters in English.
3) Gain necessary skills to handle business interviews in English.
4) Perform basic written communications in the workplace environment.
5) Gain ability to communicate with coworkers in English.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | Middle | High | Middle | Low | Middle | High | Middle | |
| 2 | Middle | High | Middle | Middle | Middle | Middle | Middle | High | High | |
| 3 | High | Middle | High | Middle | High | High | Middle | High | High | |
| 4 | No relation | High | No relation | High | High | No relation | Middle | High | High | |
| 5 | High | High | High | High | High | High | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Students will be equipped with theoritical and practical information about some specific business correspondence (preparing CVs, writing cover letters, attending job interviews). Further, students will be informed about specific business applications, such as writing and replying request, ordering, informing letters.
Weekly Schedule
1) The terminology of advertising and marketing2) The terms of advertising and marketing
3) The terms of advertising and marketing
4) The terms of advertising and marketing
5) The analyzing of the mutual conversations in the marketing practices
6) The analyzing of the mutual conversations in the marketing practices
7) The writing activities for marketing practices.
8) The writing activities for advertising practices.
9) The writing activities for advertising practices.
10) The terminology study of marketing workflow.
11) The terminology study of marketing workflow.
12) The terminology study of advertising workflow.
13) The analysis of marketing texts.
14) The analysis of advertising texts.
15) The analysis of the source of marketing.
16) The analysis of the source of advertising.
Recommended or Required Reading
1- Ders notları
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required