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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Advertising Script Writing I REK301 Compulsory Bachelor's degree 3 Fall 5

Name of Lecturer(s)

Research Assistant Dr. Ali Murat VARLI
Lecturer Dr. İren Dicle AYTAÇ

Learning Outcomes of the Course Unit

1) Clarifying the basic requirements of advertisement writing
2) Writing advertising text and scripts

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9
Learning Outcomes
1 Middle High High Low High Middle High High High
2 Middle High High Low High Middle High High High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

NONE

Course Contents

...

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

30%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required