| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Script Writing II | REK302 | Compulsory | Bachelor's degree | 3 | Spring | 5 |
Name of Lecturer(s)
Research Assistant Dr. Ali Murat VARLI
Lecturer Dr. İren Dicle AYTAÇ
Learning Outcomes of the Course Unit
1) Writing TV advertising text
2) Writing newspaper and magazine advertisement text
3) Creating emotional and rational advertisement texts
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | Low | Middle | High | |
| 2 | High | High | High | High | High | High | Low | Middle | High | |
| 3 | High | High | High | High | High | High | Low | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Ad scripts will be written for radio and television.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required