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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Advertising Photography REK303 Compulsory Bachelor's degree 3 Fall 4

Name of Lecturer(s)

Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Assistant Prof. Dr. Kerim KARAGÖZ
Research Assistant Dr. Mehmet Kaan BAYAR

Learning Outcomes of the Course Unit

1) Discusses the history of advertising photography.
2) Learns the basics of photography at advertising industry.
3) Understands the ways of advertising photography.
4) Learns shooting an advertising photograph.
5) Takes an individual advertising photograph

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9
Learning Outcomes
1 Low Middle Low Middle Low No relation Low Middle Low
2 Low Middle Low Middle Low No relation Low Middle Low
3 Low Middle Low Middle Low No relation Low Middle Low
4 Low Middle Low Middle Low No relation Low Middle Low
5 Low Middle Low Middle Low No relation Low Middle Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Advertising, advertising photography, composition, lighting, tools and theoretical information about the application to display and use of the applications. Display advertising photo shooting techniques.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Drill and Practice
2) Case Study
3) Lab / Workshop


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

40%

 

Number

Percentage

Semester Studies

Midterm Examination

1

60%

Presentation/Seminar

1

40%

 

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required