Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Research Assistant Dr. Mehmet Kaan BAYAR

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Know the mains concepts of advertisiment production.
2) List the essential materials for advertisiment production.
3) Practice the production process of advertisiment production.
4) Use creativity in advertisiment production.
5) Practice the software and techniques of advertisiment production.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	Middle	Low	Low	Middle	Low	Middle	High	Low
	2	Middle	Middle	Low	Low	Middle	Low	Middle	High	Low
	3	Middle	Middle	Low	Low	Middle	Low	Middle	High	Low
	4	Middle	Middle	Low	Low	Middle	Low	Middle	High	Low
	5	Middle	Middle	Low	Low	Middle	Low	Middle	High	Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

This course is part of the production process the ad, the ad will be examined in the production activities

Weekly Schedule

1) İntroduction to Ad. Production
2) Aspects of ad. production
3) Basic Camera Techniques
4) Shooting Scales
5) Camera movements and Tripot
6) Advertisement Scripts
7) Shooting Script
8) Mid term exams
9) Light sources and lighting scenes
10) Ad Production Shooting Process
11) Ad. Editing
12) Ad. Editing
13) Project previews
14) Project Previews
15) Project give ins
16) Finals

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Group Study
4) Brain Storming
5) Problem Solving
6) Project Based Learning

Assessment Methods and Criteria

Contribution of Project to Course Grade	40%
Contribution of Final Examination to Course Grade	60%
Total	100%

Language of Instruction

Turkish

Work Placement(s)