Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Emel ÖZTÜRK
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Assistant Prof. Dr. Aysel TAPAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognized the profession of public relations, will have knowledge about the development of
2) Knowledge about the profession of public relations tools and techniques will be used
3) Conceptual knowledge of the profession of public relations will have areas of expertise
4) Interpersonal communication concepts and skills will prevail in
5) Students will gain knowledge about the process of four models of public relations and current applications of evolutionary.
6) Students will gain knowledge abaout public relations, ethical codes, and industry self-regulatory mechanisms will have information about the applications.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	High	High	High	High	High	Middle	High	High
	2	High	High	High	High	High	High	Middle	High	High
	3	High	High	High	High	High	High	Middle	High	High
	4	High	High	High	High	High	High	Middle	High	High
	5	High	High	High	High	High	High	Middle	High	High
	6	High	High	High	High	High	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Public relations concepts, practice areas, public relations and historical development, principles of public relations, public relations and media relations are examined.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Self Study
5) Project Based Learning

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)