| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Below The Line Advertising | REK311 | Elective | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Learning Outcomes of the Course Unit
1) Gaining knowledge about different types of advertising
2) Managing activities except campaign
3) Creating poster, announcement, newsletter
4) Producing alternative works supporting campaigns
5) Designing advertisement in alternative media
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | Middle | High | High | High | High | High | High | |
| 2 | High | High | Middle | High | High | High | High | Middle | Middle | |
| 3 | Middle | Middle | Middle | High | High | High | Middle | High | Middle | |
| 4 | Middle | High | Middle | High | High | High | Middle | High | Middle | |
| 5 | Middle | High | High | High | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
In this course students will learn how to create alternative advertsing campaigns, making efficient works with low bugets and creating the most accurate ways for different types of needs
Weekly Schedule
1) Definitions and concepts2) The history of below the line advertising
3) Below the line advertising in the context of marketing.
4) Classic below the line advertising practice
5) Classic blow the line advertising practice
6) Classic blow the line advertising practice
7) Classical practices in the political communication
8) Modern practices in the political communication
9) Below the line advertising practices in the public institutes
10) Below the line advertising in the social responsibility projects
11) Innovative practices of below the line advertisings
12) Innovative practices of below the line advertisings
13) Below the line advertising in the social and digital media
14) Below the line advertising in the social and digital media
15) Below the line advertising in the social and digital media
16) Below the line advertising in the social and digital media
Recommended or Required Reading
1- Ders notları.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required