| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Music | REK310 | Elective | Bachelor's degree | 3 | Spring | 4 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Lecturer Çağrı BEKLEN
Lecturer Alim Alper CESUR
Research Assistant Dr. Mehmet Kaan BAYAR
Learning Outcomes of the Course Unit
1) Learns the usage of music in advertising
2) Can decide the suitable music for advertisement
3) Learns the usage of jingle for increasing the effect of advertisement
4) Learns different types of music and makes selection through the emotion of advertisement
5) Learns the music montage and embbedding jingle in advertisement video
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
In this lesson the examples on advertisement music-jingles will be examined and the effect of successful jinles in advertisement will be discussed
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required