Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Associate Prof. Dr. Aysel ÇETİNKAYA
Assistant Prof. Dr. Akın DEVECİ
Research Assistant Dr. Mehmet Kaan BAYAR

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Defining the use of electronic media for publishing.
2) Showing the media outlets of communication in electronic media to audience.
3) Delivering the message to Internet media.
4) Forming the New Media advertisement to an interactive media.
5) Using the intelligent systems for publication.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Low	High	High	High	High	Low	High	High
	2	High	Low	High	High	High	High	Low	High	High
	3	High	No relation	High	High	High	High	No relation	High	High
	4	High	No relation	High	High	High	High	No relation	High	High
	5	High	No relation	High	High	High	High	No relation	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Creating internet advertisement, gaining knowledge about internet advertisements, advertisement creating process on internet, the relation between internet and advertising.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

30%

		Number	Percentage
Semester Studies	Midterm Examination	1	50%
Semester Studies	Presentation/Seminar	1	50%

Contribution of Final Examination to Course Grade

70%

Total

100%

Language of Instruction

Turkish

Work Placement(s)