Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. Mehmet Cem PEKMAN
Assistant Prof. Dr. Aysel TAPAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Having knowledge about local and global advertising campaigns and their effects over Turkish society and its evolution to become information society
2) Gains knowledge aobut the form of global advertisements
3) Gains knowledge about the difference of local advertisements from global advertisements
4) Knows the creation process of global advertisements
5) Examines global advertisements under the mannors of cultural differences

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	High	High	High	High	High	High	High	High
	2	High	High	High	High	High	High	High	High	High
	3	High	High	High	High	High	High	Middle	High	High
	4	High	High	High	High	High	High	High	High	High
	5	High	High	High	High	High	High	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

In this lesson, national and global advertisements will be examined and the position of turkish advertising and advertisements will be discussed against global examples. The process of creating and international advertisement will be studied

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)