| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sectoral Advertising | REK409 | Elective | Bachelor's degree | 4 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Mehmet Cem PEKMAN
Assistant Prof. Dr. Akın DEVECİ
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Preparing and presents own advertisement works
2) Identifying right advertisements by examining examples
3) Creating advertising applications
4) Creating different advertisement applications in different media
5) Examining creative advertising examples
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | Middle | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Analyzing of sectors that spend serious amounts of money on advertising campaigns in the world and Turkey.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required