Green Marketing and Advertisement
Advertising
Faculty of Communication
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Green Marketing and Advertisement | REK412 | Elective | Bachelor's degree | 4 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Assistant Prof. Dr. Aysel TAPAN
Research Assistant Dr. Mehmet Kaan BAYAR
Learning Outcomes of the Course Unit
1) Having knowledge about concept of green marketing.
2) To create examples that are based on green marketing strategies.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | Middle | High | High | High | |
| 2 | High | Middle | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The course will focus on the concept of green marketing and green marketing samples will be analyzed in the World and Turkey. There will also be a green marketing campaign created as a practical course.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Self Study
5) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required