| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media Planning | REK403 | Compulsory | Bachelor's degree | 4 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) Gains knowledge about media planning
2) Gains theorical and applicable knowledge of choosing the right medium in communication
3) Learns to prepare media budget
4) Learn how to determine the target audience
5) Learns to prepare a budget according to the differences of Media tools
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | Middle | Low | Low | Low | No relation | No relation | Low | |
| 2 | High | Middle | Middle | Low | Low | Low | No relation | No relation | Low | |
| 3 | High | Middle | Middle | Low | Low | Low | No relation | No relation | Low | |
| 4 | High | Middle | Middle | Low | Low | Low | No relation | No relation | Low | |
| 5 | High | Middle | Middle | Low | Low | Low | No relation | No relation | Low | |
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Principles and applications of media planning and research is studied in this course.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required