| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Outdoor Advertising | REK411 | Elective | Bachelor's degree | 4 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Sevgi KAVUT
Learning Outcomes of the Course Unit
1) Having knowledge about outdoor advertising.
2) Learning how outdoor medium used.
3) The students can create a outdoor advertising.
4) Learn outdoor advertising tools.
5) Learn outdoor advertising strategies.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | Middle | High | High | Middle | Middle | Low | Low | Low | |
| 2 | High | Middle | High | Middle | Middle | Middle | Middle | Low | High | |
| 3 | High | High | High | Low | Middle | Middle | High | Low | High | |
| 4 | High | Middle | High | Middle | Middle | High | High | Low | Middle | |
| 5 | High | High | High | Middle | Middle | High | High | Low | Middle | |
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
First called after the outdoor advertising solutions are focused on specific solutions to the open air. Outdoors with specific examples of creative, creative work is created.
Weekly Schedule
1) Introduction to Outdoor Advertising2) Defining of Outdoor Advertising
3) Outdoor Advertising and Historical Development
4) Outdoor Advertising Types
5) Outdoor Advertising in Türkiye and all around the world
6) Strengths and Weaknesses of Outdoor Advertising
7) Measurement of Advertising Event
8) Mid-Term Exam
9) Digital Outdoor Advertising
10) Digital Outdoor Advertising Examples
11) Outdoor Advertising Examples
12) Outdoor Advertising Examples
13) Advertising Presentation
14) Advertising Presentation
15) Final Exam
16) Final Exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Drill and Practice
8) Drill and Practice
9) Case Study
10) Case Study
11) Self Study
12) Self Study
13) Project Based Learning
14) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required