Marketing Management
Aviation Management
Faculty of Aeronautics and Astronautics
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | HUI209 | Compulsory | Bachelor's degree | 2 | Fall | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan RODOPLU
Learning Outcomes of the Course Unit
1) Explain conceptual approach for marketing
2) Explain concept of goods and services,
3) Explain decision making for brand and trade mark
4) Explain 4ps pricing, placement, promotion
5) Explain faciliities of placement
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Introduction to Marketing Marketing and its interfaces with other business functions as well as the environmental constraints; marketing tools and strategies, such as marketing research, sales forecasting, market targeting, services and international marketing; overview of marketing mix: product, price, distribution channels and promotion.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required