Marketing Management Applications In Aviation
Aviation Management
Faculty of Aeronautics and Astronautics
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management Applications In Aviation | HUI252 | Elective | Bachelor's degree | 2 | Spring | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan RODOPLU
Learning Outcomes of the Course Unit
1) Explain air travel market
2) Explain marketing practices at aviation companies
3) Explain marketing techniques
4) Explain marketing management problems
5) Develop solution to the marketing management problems
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | Low | Low | High | High | Middle | Middle | High | Middle | |
| 2 | Low | Low | High | High | Middle | Middle | High | Middle | |
| 3 | Low | Low | High | High | Middle | Middle | High | Middle | |
| 4 | Low | Low | High | High | Middle | Middle | High | Middle | |
| 5 | Low | Low | High | High | Middle | Middle | High | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management
Course Contents
Analysis of aviaiton marketing environment, marketing strategies for airlines, airline product analysis, difficulties in pricing, distribution systems, advertising and promotions policies for airlines.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required