>
Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Public Relations SYP122 Elective Bachelor's degree 1 Spring 3

Name of Lecturer(s)

Lecturer Mehmet Fahrettin ASLAN

Learning Outcomes of the Course Unit

1) communication
2) PUBLIC RELATIONS
3) COMMUNICATION IN THE WORLD
4) Public Relations and Advertising
5) SPONSORSHIP OR SUPPORT EVENTS
6) MEDIA RELATIONS
7) EFFECTIVE PRESENTATION TECHNIQUES

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Learning Outcomes
1 No relation Low Low No relation No relation Low Low No relation No relation Low No relation No relation No relation No relation
2 No relation Low Low No relation No relation Low Low No relation No relation Low No relation No relation No relation No relation
3 No relation Low Low No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation
4 No relation Low Low No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation
5 No relation Low Low No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation
6 No relation Low Low No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation
7 No relation Low Low No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Public relations concepts include communication, structuring, advertising and presentations.

Weekly Schedule

1) How the course will be handled informing and lesson about what matters are general information
2) Identification of relations with the public and application domain historical process general information about.
3) Historical development of Public Relations on the emerging models information.
4) A public relations campaign on the preparatory stages information.
5) Public Relations practices on the spot examples from studies and on writing a press release information and sample work place Giving.
6) Students prepare press bulletins evaluation done. Press Bulletin writing on the front
7) Public Relations and Corporate Communication applications
8) EXAM
9) Public Relations and Sponsorship practices and sample work place Giving.
10) Public Relations and Sponsorship practices and sample work place Giving.
11) Public Relations Crisis Management and sample applications. Public Relations Event Management and sample applications.
12) Public Relations Event Management and sample applications.
13) Public Relations and New Media practices and sample work place Giving.
14) Ethics in terms of public relations profession precaution of the concept.
15) Period of a general Taking evaluation.
16) EXAM

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Lecture
4) Lecture
5) Discussion
6) Discussion
7) Discussion
8) Discussion
9) Discussion
10) Discussion
11) Group Study
12) Group Study


Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required