Sponsorship and Marketing
Sports Management
Faculty of Sport Sciences
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sponsorship and Marketing | SYP309 | Compulsory | Bachelor's degree | 3 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Cem ÇETİN
Lecturer Rıza ERDAL
Learning Outcomes of the Course Unit
1) Explain The activity fields of Public Relations and the historical development of Sponsorship
2) Express the importance and the management of the image
3) Diversify the sponsorhip activities, Associate sports activities with PR and Marketing, Conduct Sponsorship activities in fields of sports
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation | Middle | No relation | High | Middle | No relation | |
| 2 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | Middle | No relation | High | Middle | No relation | |
| 3 | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation | Middle | No relation | High | Middle | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course provides students with the knowledge of what sponsorship is and its importance at the Public Relations system.
Weekly Schedule
1) Historical Development of Sponsorship.2) Development of sports sponsorship.
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Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required