| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Sports Economics | SYP210 | Compulsory | Bachelor's degree | 2 | Spring | 5 |
Name of Lecturer(s)
Lecturer Mehmet Fahrettin ASLAN
Learning Outcomes of the Course Unit
1) Remember the importance of production
2) Explain 4 P at marketing
3) Classify the consumer behaviours
4) List the characteristics of sports products
5) Distinguish the characteristics of Sports Economy
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 2 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 3 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 4 | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 5 | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Sponsorhip and Public Relation, Media and Sport
Course Contents
Throughout this course the different characteristics of Sports Economy will be introduced.
Weekly Schedule
1) Sport industry concept, its dimensions and the factors affecting its growth and development2) Sport industry concept, its dimensions and the factors affecting its growing and development
3) The management of sport marketing, the vision and mission of sport companies
4) The research concept for sport marketing process, its importance, target, scope and limitations
5) The research concept for sport marketing process, its importance, aims, scope and limitations
6) The concept of sports consumer and sports fan
7) The concept of sports consumer and sports fan
8) Midterm examination/Assessment
9) The role of television at the sport economy
10) The pool system at the TV sport programs
11) The pool system at the sport broadcasting, the differences between US and Europe models
12) The pool system at the sport broadcasting, the differences between US and Europe models
13) The concept of sponsoring, its development, types and benefits
14) Naming at Sports Marketing
15) Revision
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Self Study
6) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required