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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Food and Beverage Services Marketing | GMS208 | Compulsory | Bachelor's degree | 2 | Spring | 5 |
Assistant Prof. Dr. Oylum EKŞİ
1) Knows service marketing strategies
2) Food and beverage services know the marketing strategy
3) Develop marketing strategy for the food and beverage services
Program Competencies | |||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
Learning Outcomes | |||||||||||
1 | High | High | High | High | High | High | High | High | High | High | |
2 | High | High | High | High | High | High | High | High | High | High | |
3 | High | High | High | High | High | High | High | High | High | High |
Face to Face
None
Not Required
Strategy in this area, including both physical products and services , constitute the content of the course
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required