Contemporary Approaches In Tourism Marketing
Tourism Management - Tourism Administration
Faculty of Tourism
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Contemporary Approaches In Tourism Marketing | TUR313 | Elective | Bachelor's degree | 3 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Selda UCA
Assistant Prof. Dr. Oylum EKŞİ
Learning Outcomes of the Course Unit
1) Will be able to evaluate contemporary marketing approaches in tourism industry with scientific methods
2) Will be able to determine and analysis current issues in contemporart marketing approaches
3) Will be able toexplain contemporary marketing approaches in tourism industry as written and orally
4) Will be able to develop learning ability
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Marketing Concept, Tourism Marketing and Tourism Markets, Tourism Marketing Policies , Contemporary Approaches in Marketing, Article Reviews
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required