Destination Marketing
Tourism Management - Tourism Administration
Faculty of Tourism
First Cycle (Bachelor's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Destination Marketing | TUF411 | Elective | Bachelor's degree | 4 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Selda UCA
Learning Outcomes of the Course Unit
1) Define the concepts of destination and destination marketing
2) Be able to prepare marketing strategic plans for touristic destinations by evaluating current tourism marketing strategies
3) Will be able to determine the marketing strategies in accordance with the demands, needs and expectations of the visitors by examining the visitor characteristics in touristic destinations
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | Middle | High | High | High | High | |
| 2 | High | High | Middle | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This lesson; It includes the concept of destination, properties of destinations, relationship between destination and marketing, destination marketing process and strategies, destination branding.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required