Meeting and Special Event Management
Tourism and Hotel Management
Vocational School of Kartepe Tourism
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Meeting and Special Event Management | TOP241 | Elective | Associate degree | 2 | Fall | 4 |
Name of Lecturer(s)
Assistant Prof. Dr. Armağan YILDIRIM
Learning Outcomes of the Course Unit
1) Explain evolution and importance which are related with international social, economic and cultural dimensions.
2) Define the congress organization. Explain the importance of congress organization for the hospitalit services industry.
3) Explain works and aims of establishments and organizations that are engaged in congress organization actions.
4) Comprehend and apply preperation technics and processes of congress organization steps.
5) Identfy the congreee organization as a profit generator and explain efficiency, productivity and rastionality.
6) Arrange and explain congress organization's financial dimention tab.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Learning Outcomes | ||||||||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | No relation | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Congress and Fair Organization
Course Contents
Social, economic and culturel dimentions of congress and fair tourism in Turkey and in the world. Management and congress and fair organization.
Weekly Schedule
1) The releation between tourim and congress (definition of meeting, kinds of meeting-congress, incentives, conference, fair, seminar, business meeting, symposis, conventions and events/exhibitions, , definition of congress; congress history)2) The relation of congress tourism with the other kinds of tourism (cultural tourism, business tourism etc.)
3) Classification of congresses and meetings (national and international congresses; business conference & meetings, etc. )
4) Reasons of the improvement of the congress tourism, economic, social, cultural and the other impacts of congress tourism as one of the most dynamically developing economic activities
5) Congress & tourism organizations: renowned companies in the Turkish Republic which are capable of ensuring comprehensive services on a top professional level on the MICE(meetings, Incentives, Conventions and Events/exhibitions) market etc.
6) Planning and creation of congress and conference projects; projecting public relations plans, preparation of promotional and advertising event;budgeting and preparation of cash flow; complete organizational services; preparation of accomodation, transport and gastronomial services; preparation and organization of sponsoring;
7) Managing the congress facilities, activities before a congress
8) Midterm examination/Assessment
9) Activities congress tourism during (congress associated activities): realization of accomodation, tansport and gastronomical services; providing premises for conferences; presentations, firm events for businessmen and social and state institutions; additional cultural-social services, V.I.P services etc.
10) Activities after congress period
11) International competitive congress market, hosting international congresses, meeting international standards with regards to quality and capacity ( providing the best conditions for international congresses etc.
12) Analyzing of congress & tourism supply and the capacitiy of Turkish Republic: 1. Turkey can become one of the top congress destinations in Europe. 2. Turkey has all kinds of equipment for organizing all kinds and sized of meetings, incentives and conference today. 3. Istanbul has the necessary inrfastructure and the technical ardware.
13) International and local problems of congres & tourism; Problems about congress tourism in our contry
14) Fair and its important as a marketing tool
15) Fair organization
16) Final examination
Recommended or Required Reading
1- Kongre Turizmi ve Fuar Organizasyonları Yrd. Doç.Dr. Yusuf AKMANKUY DETAY YAYINCILIK Ankara 2010
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
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Contribution of Final Examination to Course Grade |
80% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required