Digital Transformation In Tourism
Tourism and Hotel Management
Vocational School of Kartepe Tourism
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Digital Transformation In Tourism | OMP279 | Elective | Associate degree | 2 | Fall | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Ömür ALYAKUT
Lecturer Zeynep GENÇ
Lecturer Ramazan BULUZ
Learning Outcomes of the Course Unit
1) Learns digital trends in tourism.
2) Learns digital technologies in tourism.
3) Learns digital trends in tourism marketing.
4) Understands the relationship between tourism and innovation.
5) Gains information about digital hotels and digital menus.
6) Learns virtual reality, artificial intelligence and social media applications in tourism.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Learning Outcomes | ||||||||||||||||||
| 1 | High | Middle | High | High | Middle | Middle | High | Middle | Middle | Middle | High | High | Middle | High | Middle | High | Middle | |
| 2 | High | High | High | High | Middle | High | Middle | High | Middle | Middle | Middle | High | Middle | Middle | Middle | High | High | |
| 3 | Middle | Middle | Middle | Middle | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
| 4 | Middle | Middle | Middle | Middle | High | High | Middle | High | Middle | High | Middle | Middle | High | Middle | High | Middle | High | |
| 5 | Middle | High | Middle | Middle | High | High | Middle | Middle | High | Middle | High | Middle | Middle | High | Middle | Middle | Middle | |
| 6 | Middle | High | Middle | Middle | High | High | Middle | Middle | Middle | Middle | High | High | High | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course covers digital marketing in tourism, digital transformation in tourism and its risks, tourism 4.0 and innovation applications, virtual reality in tourism, social media and customer relationship management content, as well as digital applications of tourism in the future.
Weekly Schedule
1) DIGITAL TRANSFORMATION IN THE TOURISM INDUSTRY2) DIGITAL MARKETING IN TOURISM
3) DIGITAL HOTELS OF THE FUTURE
4) DIGITAL MENU PLANNING
5) DIGITAL TRANSFORMATION AND TOURISM 4.0
6) RISK ELEMENTS IN DIGITAL TRANSFORMATION IN TOURISM
7) TOURISM AND INNOVATION
8) MIDTERM
9) TOURISM 4.0
10) ARTIFICIAL INTELLIGENCE APPLICATIONS IN TOURISM SECTOR
11) VIRTUAL REALITY IN TOURISM
12) AUGMENTED REALITY IN TOURISM
13) SOCIAL MEDIA AND TOURISM 4.0
14) SOCIAL MEDIA AND TOURISM 4.0
15) OVERALL AND TERM REVIEW
16) FINAL EXAM
Recommended or Required Reading
1- TURİZM 4.0 Dijital Dönüşüm, Detay Yayıncılık
2- TURİZMDE GÜNCEL KONU VE EĞİLİMLER 3, Detay Yayıncılık
3- Dijital Dönüşüm ve Turizm, Nobel Yayıncılık
4- Dijital Dönüşüm Ekseninde İşletme Uygulamaları, Detay Yayıncılık
5- Çeşitli makale, dergi ve güncel yayınlar
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Group Study
6) Brain Storming
7) Case Study
8) Self Study
9) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required