| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tourism Marketing | OMP112 | Compulsory | Associate degree | 1 | Spring | 2 |
Name of Lecturer(s)
Assistant Prof. Dr. Yüksel GÜNGÖR
Lecturer Zeynep GENÇ
Lecturer Emine Zafer ÖÇBE
Learning Outcomes of the Course Unit
1) Explain basic marketing concepts.
2) To know the definition and importance of tourism marketing
3) Recognize the concept of tourism marketing mix.
4) To know the relationship among tourism marketing and other sciences
5) Explain consumer behaviours in Tourism Marketing
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Learning Outcomes | ||||||||||||||||||
| 1 | Middle | High | Middle | Middle | High | High | Middle | High | High | Middle | High | Middle | High | Middle | High | High | Middle | |
| 2 | Middle | Middle | High | High | High | Middle | Middle | Middle | High | High | High | Middle | High | Middle | Middle | High | Middle | |
| 3 | High | Middle | High | Middle | High | Middle | High | Middle | Middle | Middle | High | Middle | High | Middle | High | Middle | High | |
| 4 | Middle | High | Middle | High | Middle | High | Middle | High | High | Middle | High | High | Middle | Middle | High | High | Middle | |
| 5 | Middle | High | Middle | High | Middle | High | Middle | Middle | High | High | Middle | Middle | High | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Description of basis marketing and mix, Service marketing and tourism marketing, Benefits of marketing, Tourism marketing mix
Weekly Schedule
1) Definition of Basic Marketing and marketing related concepts2) Evolution process of Marketing
3) Introduction to Service Marketing
4) Definition and importance of Tourism Marketing
5) Features of Tourism Marketing
6) Tourism Marketing's relation with other sciences
7) Tourism Marketing Mix
8) Mid-term Examination / Assessment
9) Product in Tourism Marketing
10) Place in Tourism Marketing
11) Price and Promotion in Tourism Marketing
12) People, Process and Physical Evidence in Tourism Marketing
13) Market segmentation and market targeting in Tourism Marketing
14) Consumer Behaviours in Tourism Marketing
15) Positioning in Tourism Marketing
16) Final Examination
Recommended or Required Reading
1- Turizm Pazarlaması, 2013. AÖF Yayınları, Eskişehir
2- Turizm İşletmelerinin Pazarlamasında 7P ve 7C, 2009. Prof. Dr. Cevdet Avcıkurt/ Dr. Şehnaz Demirkol/ Dr. Burhanettin Zengin. Değişim Yayınları
3- Turizm Pazarlaması, 2012. Ahmet Hamdi İslamoğlu. Beta Yayınları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required