| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Principles of Marketing | LJP106 | Compulsory | Associate degree | 1 | Spring | 4 |
Name of Lecturer(s)
Associate Prof. Dr. Hüseyin DİKME
Lecturer Yılmaz PEKMEZCAN
Lecturer Dr. Zafer CESUR
Learning Outcomes of the Course Unit
1) Explain the theoretical size of good and service marketing
2) Explain the requests and requirements of consumer
3) Explain how to be successful in such markets
4) Develop goods, services, and program for the markets
5) Explain the principles of international marketing
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Learning Outcomes | ||||||||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course includes the Concept of Promotion, Promotion Decisions, Product Concept, Product Types and Specifications, Product Mix Decisions, Product Life Cycle; Price, Price Policy, Pricing Methods, Decisions, Intermediaries; Distribution Channel Design, Promotion, Concept and Importance of Promotion Mix Creation Process; Advertising, Public Relations, Personal Selling, Sales Promotion, Service Marketing, Internet Marketing, Marketing Management, International Marketing.
Weekly Schedule
1) The concept of marketing and lesson presentation2) Economic and social developments affecting the marketing
3) Customer satisfaction and the future of marketing and Strategic Management
4) Customer satisfaction and the future of marketing and Strategic Management
5) Marketing strategy and market and buyer behavior
6) Market Segmentation, Target Market Identification and Positioning
7) Product and Brand Strategies
8) Midterm examination/Assessment
9) Pricing Strategies and Distribution management Distribution Strategies
10) Presentation and Marketing Communications Strategies
11) Competitive strategies
12) Growth strategies
13) Niche Marketing strategies and Self-marketing
14) Recent developments in marketing strategy
15) Marketing Strategies in current practices.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Group Study
4) Brain Storming
5) Case Study
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
50% |
|---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required