| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Marketing | LJP293 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Lecturer Yılmaz PEKMEZCAN
Lecturer Dr. Zafer CESUR
Learning Outcomes of the Course Unit
1) Understanding the importance of international marketing
2) Analyzing marketing problems that businesses can face in their sectors and solve these problems in global markets
3) Applying the necessary techniques for international marketing practices
4) Defining consumer markets and industrial markets in international scale
5) Understanding how businesses can communicate with their target markets in international scale
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Learning Outcomes | ||||||||||||||||||
| 1 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | Low | No relation | |
| 2 | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | Middle | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | High | No relation | |
| 4 | Middle | No relation | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | |
| 5 | No relation | Middle | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing
Course Contents
Basic concepts in international marketing Environmental factors affecting international marketing International marketing planning International marketing research International market segmentation and positioning Product in international marketing Branding in international marketing Pricing decision process in international marketing Pricing strategies in international marketing Distribution in international marketing Advertising in international marketing Personal sales in international marketing
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required