| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Principles | BYP232 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Vasfi Nadir TEKİN
Learning Outcomes of the Course Unit
1) Comment on the concepts and facts that form the basis of marketing.
2) Explain consumer behavior, comment and make marketing programs accordingly.
3) Explain the location of the basic marketing mix marketing process.
4) Synthesis of a business marketing activities and plans.
5) Explain marketing-related events and describe the changes.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | Low | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management, Marketing Research, Statistics
Course Contents
This course includes the meaning, the basic principles, the stages of marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.
Weekly Schedule
1) Marketing course in the subject2) Basic Concepts of Marketing
3) Marketing Information System and Marketing Research
4) Marketing Functions
5) Marketing Planning
6) Consumer Behavior
7) Target Market
8) Midterm examination/Assessment
9) Target market strategies and Positioning
10) Product Decisions
11) Cost and Pricing
12) Deployment and distribution Decisions
13) Distribution Channels In The Institutions
14) Tutundurma Component
15) Tutundurma-Tools and policies
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Group Study
4) Lab / Workshop
5) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required