| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | BSP205 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Kemal AYDIN
Associate Prof. Dr. Tuncay BİLECEN
Associate Prof. Dr. Hüseyin DİKME
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Yavuz ARSLAN
Lecturer Nejdat ŞAŞİ
Lecturer Dr. Sema DOĞRU
Learning Outcomes of the Course Unit
1) Explain the basic concepts and the history of public relations
2) Explain the principles and suggestions of the public relations theorists
3) Discuss and examine the definitions of public relations objectives
4) Define the concept of corporate social responsibility obligations in terms of public relations
5) Recognize the relations of public relations with advertising, propaganda, marketing
6) Evaluate the responsibilities of the public relations department in the institutions and organizations
7) Knows the stages of the public relations process.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
ADVERTİSİNG
Course Contents
This course includes accessible sources in historical process and countrıes where public relations were first used as a discipline, also an attempt to establish the relationship between public relations practices in Turkey. The theoretical dimension which this content will be built should be a mandatory content for the future theorotical and practical public relations information.
Weekly Schedule
1) What is public relations, public relations objectives and principles are followed2) History, Turkey and the world of public relations
3) Public relations similar fields of study
4) The organizational structure of public relations
5) Public relations and communication process
6) Public relations process (research-planning-implementation-evaluation)
7) Methods and tools used in public relations
8) Midterm examination/Assessment
9) Target group
10) Crisis management
11) Sponsorship, lobbying and ethics
12) Corporate identity
13) Corporate image
14) Presentation techniques
15) Public relations case studies and applications
16) Final examination
Recommended or Required Reading
1- HALKLA İLİŞKİLER NEDİR? ( FİLİZ BALTA PELTEKOĞLU)
2- HALKLA İLİŞKİLER NEDİR? ( FİLİZ BALTA PELTEKOĞLU)
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required