| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | HIP113 | Compulsory | Associate degree | 1 | Fall | 6 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Abdulvahap AKINCI
Associate Prof. Dr. Kemal AYDIN
Assistant Prof. Dr. Faruk BAŞTÜRK
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Yavuz ARSLAN
Lecturer Neslihan ÖLÇER
Lecturer Nejdat ŞAŞİ
Lecturer Dr. Sema DOĞRU
Lecturer Dr. Şebnem ERKEBAY
Learning Outcomes of the Course Unit
1) Explain the basic concepts and the history of public relations.
2) Explain the principles and proposals of public relations theorists
3) Discuss the definitions of public relations and examine its objectives
4) Discuss the obligations of businesses under the concept of social responsibility in terms of public relations
5) Compare public relations with close disciplines; advertising, propaganda, marketing
6) Evaluate the responsibilities of public relations department in institutions and organizations
7) Knows the stages of the public relations process.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | |
| 7 | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
no
Course Contents
Historical development of public relations (PR), PR in the world and Turkey, descriptions of PR, subject of PR, social responsibility of PR, PR and advertisement, PR and propaganda, PR and marketing, PR and promotion, PR and communication, organizational structure of PR, qualifications of a PR specialist, target group of PR.
Weekly Schedule
1) The history of the development of public relations. The first data in history2) Public relations in the United States and examining the ideas of Ivy Lee about public relations
3) Studying the up to date proposals of Edward Bernays, one of the first public relations experts
4) History of the developing concept of public relations and its perception in Europe and Turkey Definitions of public relations. Of about 472 definition, adressingn some definitions comparatively
5) Purposes of Public Relations. The criteria to be taken into account in public relations in communication with the surroundings. Accuracy and consistency
6) Social responsibility in public relations, and the responsibilities incumbent upon businesses in this context. Current examples
7) The conceptual framework of the principles of honesty and transparency in public relations
8) Midterm examination/Assessment
9) Public relations and advertising facts (theoretical approach). Differences in advertising and public relations
10) Similarities in public relations and advertising. The place of the concept of corporate advertising in public relations, and corporate advertising with examples
11) Similarities and differences between public relations and propaganda
12) Similarities and differences in the concepts of public relations, marketing and promotion
13) Public relations and communication. Details and points to be considered in communication
14) Organization and the distribution of tasks in public relations firms
15) Responsibilities of public relations department and qualifications required of a public relations specialist
16) Final examination
Recommended or Required Reading
1- Halkla İlişkiler Kavram Strateji ve Uygulamalar- Ayla Okay, Aydemir Okay, Der Yayınları, 2005
2- Halkla İlişkiler Kampanyaları, Ceyda Aydede, MediaCat Yayınları, 2001.
3- ders notları, ders kitapları, makaleler, kurumların halkla ilişkiler broşür ve bültenleri, kurumların web sayfaları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Case Study
6) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required