Mass Communication Theories
Public Relations and Publicity
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Mass Communication Theories | HIP112 | Compulsory | Associate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Associate Prof. Dr. Kemal AYDIN
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Oktay ÇETİN
Learning Outcomes of the Course Unit
1) Define the concepts of mass communication
2) Explain the development of the mass media and mass media
3) Draw a diagram of communication hypothesis and theories and apply
4) Compare the theories of communication and theory
5) Evaluate theories of communication theory and case studies
6) Organize what he knows and sees its uses in media and associates
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
What Is The Mass? The emergence and development of the concept of mass media, mass communication theories and related research, after the industrial revolution in world history and sociology of communication in terms of evaluation, classification of models, communication models in mass communication.
Weekly Schedule
1) What is mass? The emergence and development of the concept of mass2) Research on mass communication theories, world history after the Industrial Revolution and its evaluation in terms of sociology of communication
3) Classification of models of mass communication, basic communication models inputs, Lasswell Model
4) Shannon&Weaver model, Newcomb's ABX-symmetry model, Westley and MacLean Conceptual Model
5) Schramm's Mass Communication Model, Riley&Riley model
6) Maletzke model, Gerbner Model
7) Warning Response Models and stimulation, Comstock's psychological model about the effects of television on an individual, Katz and Lazarsfeld's two-phase flow model of mass communication and personal impact
8) Midterm examination/Assessment
9) Innovation distribution model of Rpger and Shoemaker's, News distribution, Model J-curve
10) Effects of the Mass Media on Culture and Society, significant Indirect and long-D impact models, Agenda-Setting Dependency model on the effects of mass communication of Ball-Rokeach and Defeur's
11) Spiral of silence, information gap hypothesis
12) Viewer-centered models, use and take pleasure approach, defining of Rosengren
13) Operation and effect models, information search model, American Mass Communication systems model of DeFleur
14) Operation and effect models, information search model, American Mass Communication systems model of DeFleur
15) General Review, Article Discussion
16) Final examination
Recommended or Required Reading
1- Kitle İletişim Kuramları - Levent Yaylagül
2- Kitle İletişim Kuramları - Erol Mutlu
3- İletişim Kuramları: Kökenleri, Yöntemleri Ve Kitle İletişim Araçlarında kullanılışı- Ali Atıf Bir
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Self Study
4) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required