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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Public Relations Campaign | HIP207 | Compulsory | Associate degree | 2 | Fall | 3 |
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Hamdi AYDIN
Assistant Prof. Dr. Dilay GÜVENÇ
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Dr. Sema DOĞRU
1) Public Relations evaluated monitor and scale applications in Turkey and the World.
2) Appropriate public relations can be designed to evaluate the conditions of the application.
3) The difference between the past and the current developments in the application can identify and explain the process.
4) You can create a crisis plan.
Program Competencies | |||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
Learning Outcomes | |||||||||
1 | High | High | High | High | High | High | High | High | |
2 | High | High | High | High | High | High | High | High | |
3 | High | High | High | High | High | High | High | High | |
4 | High | High | High | High | High | High | High | High |
Face to Face
None
Halkla İlişkilerde Ölçme ve Değerlendime
The students will practice in the later stages of the course is to pursue the goal of creating a theoretical ground. The scope of the course in this direction; problem analysis, formal and informal research, strategic planning, audience analysis, media planning, budget and schedule, messages and strategies of persuasion, is given to issues such as evaluation criteria.
1- Halkla İlişkiler Kampanya Analizi /Anadolu Üniversitesi Yayınları
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Case Study
6) Project Based Learning
Contribution of Midterm Examination to Course Grade |
20% |
---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Turkish
Not Required