Strategic Management
Business Management
Vocational School of Kandıra
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Management | IYP232 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Tuncay BİLECEN
Assistant Prof. Dr. Benan YÜCEBALKAN
Learning Outcomes of the Course Unit
1) Define the concept of strategic management.
2) Evaluate Strategic Management for SME.
3) Design and analyze SWOT Analysis.
4) Evaluate history of strategy.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | High | No relation | Low | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | Low | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | Low | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | Low | No relation | No relation | No relation | No relation | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Administrative Organization
Course Contents
Strategic Management; Strategic Management for SME; SWOT Analysis; history of strategy.
Weekly Schedule
1) Definition of Strategic Management.2) Strategic Management for SME's.
3) Vital importance of Strategic Management.
4) Strategic focuses for the companies.
5) Internal Analysis.
6) External Analysis.
7) Forecasting future.
8) Midterm examination/Assessment
9) Setting goals.
10) Strategic options.
11) Road map.
12) Business plan and feasibility.
13) Strategic preparation.
14) Action.
15) Portraits of historical strategy.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required