Public Relationship
Local Governments
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relationship | YYP212 | Compulsory | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Mehmet Emre ERGİN
Lecturer Süleyman ARKAN
Learning Outcomes of the Course Unit
1) Analyse the factors that favored public relations concept
2) Compare the evaluation of public relations in Turkey and world
3) Analyse the qualifications of public relation specialist
4) Discuss the process of public relation campaign
5) Analyse the effects of mass media
6) Discuss the public relation applications.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | ||
| Learning Outcomes | |||||||||||||||||
| 1 | No relation | Low | Low | Low | No relation | Middle | No relation | No relation | Middle | Low | Low | Middle | Low | Middle | No relation | Middle | |
| 2 | Low | Middle | Low | Low | Low | Middle | No relation | No relation | Middle | Middle | Middle | Middle | Low | Middle | No relation | Middle | |
| 3 | Low | Middle | Low | Low | No relation | Low | Low | No relation | Low | Middle | Middle | Low | Low | Middle | No relation | Middle | |
| 4 | Middle | High | Middle | Middle | Low | Middle | Middle | Middle | No relation | Low | Low | Middle | Middle | High | Middle | High | |
| 5 | High | High | Low | Middle | Low | Middle | No relation | No relation | Middle | Middle | No relation | High | Middle | High | High | High | |
| 6 | High | High | Low | Middle | Low | Middle | Low | No relation | Middle | Low | Low | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The meaning and importance of public relations, the words related to public relations, the historical development of public relations, organisation in public relations, in-house public relations, the responsibilities of the public relations unit, the phases of the public relations works are the main topics of this lesson.
Weekly Schedule
1) General information.2) The importance of public relations.
3) Concepts related to Public Relations.
4) Historical Development of Public Relations.
5) Public Relations Organization.
6) Corporate public relations practices.
7) Corporate identity.
8) Midterm examination/Assessment
9) Public Relations Strategies.
10) Data collection methods.
11) Evaluation of results.
12) Written media.
13) Visual and auditory media.
14) Public Relations Practices.
15) The institution of public relations practices.
16) Final examination
Recommended or Required Reading
1- Balta Peltekoğlu, Filiz; Halkla İlişkiler Nedir, Beta Basım Yayım, İstanbul, 2022.
2- Kazancı, Metin; Kamuda ve Özel Kesimde Halkla İlişkiler, Turhan Kitabevi, Ankara, 2021.
3- Tikveş, Özkan; Halkla İlişkiler ve Reklamcılık Temel Bilgiler Uygulamalar, Beta Basım Yayım, 2007.
4- Bıçakçı, İlker; İletişim ve Halkla İlişkiler, MediaCat Yayınları, İstanbul, 2002.
5- Kaynak kitaplar ve makaleler.
6- Coursebooks and selected papers.
7- Güncel konular.
8- Current issues.
9- Kısa sınavlar, ara sınav ve final sınavı.
10- Quizzes, midterm and final exam.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Demonstration
6) Role Playing
7) Group Study
8) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required