| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising | PAP211 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Lecturer Elvan AKSEN
Lecturer Halide Hamide DUMAN
Learning Outcomes of the Course Unit
1) Explaning the construction features of the ads and links to advertising public relations
2) Explaning the structural characteristics of the media to learn techniques to prepare the ads.
3) Recognazing influence and persuade viewers to ads prepared by the process.
4) ExplaningiInvestigation to resolve a certain understanding of the content of ads and ad texts.
5) Resolving study of the language allows the methods of analysis used in the advertisement.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
-A
Course Contents
Presentation of advertising, media and the media, advertising and creation of media plans, concepts, terminology and methods of measurement.
Weekly Schedule
1) A2) B
3) C
4) D
5) E
6) F
7) G
8) H
9) I
10) J
11) K
12) L
13) M
14) N
15) O
16) P
Recommended or Required Reading
1- A
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required