Marketing

Qualification Awarded

Associate degree in Marketing

Level of Qualification

Short Cycle (Associate's Degree)

Recognition of Prior Learning

Lateral or vertical transfer student admission is carried out basing on the "The Transfer Regulations for Associate and Undergraduate Degrees, Double Majors, Sub-specialties and Credit Transfer Regulations among Institutions". The prior learning of transfer students is recognized as per the relevant regulations of Council of Higher Education and under the coordination of the Adaptation Committee.

Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.

Turkish higher education institutions are in the start-up phase about the recognition of non-formal and informal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).

Program Competencies

• Explaining functions on marketing management
• Using information technology
• Being equipped with the personal knowledge and skills
• Being open to communication and teamwork
• Listing the types of marketing services
• Being competent at international marketing
• Being equipped with new marketing techniques and CRM
• Explaining general economic concepts
• Defining field specific concepts in law.
• Developing foreign language skills for professional interaction
• Explaining the basic concepts of marketing
• Solving problems about marketing

Key Competencies

• The ability to transmit knowledge and opinions verbally and in the written form
• The ability to evaluate knowledge and skills critically
• The ability to work independently and to take responsibilities
• Being inclined to work collaboratively
• The ability to learn and manage to learn
• The ability to use digital literacy skills
• The ability to use a foreign language at the level of professional communication
• The ability to adopt and obey the rules of scientific etiquette
• The ability to take initiative and make attempts in order to turn thoughts into action
• The ability to use the knowledge and skill of scientific research
• The ability to manage and direct work
• The ability to care for social and cultural values
• The ability to use multiple perspectives on different topics
• Mathemetical ability and the ability to use science and technology
• The ability to self-express in the fields that could contribute to personal development (i.e. art, sports, etc.)

EQF/NQF-HETR Relation

Course Structure Diagram with Credits

Examination Regulations, Assessment and Grading

Programme Director or Equivalent

Head of Department: Assistant Prof. Dr. Hale BÜTÜN BAYRAM | Hale BÜTÜN BAYRAM

ECTS Departmental Coordinator: Lecturer Dr. Bahar AYDIN CAN | Bahar AYDIN CAN