| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | PAP217 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Kemal AYDIN
Associate Prof. Dr. Hüseyin DİKME
Associate Prof. Dr. Seher UÇKUN
Assistant Prof. Dr. Ufuk COŞKUN
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Yalçın ARSLAN
Lecturer Yavuz ARSLAN
Lecturer Oktay ÇETİN
Lecturer Hüner KULE
Lecturer Neslihan ÖLÇER
Lecturer Nejdat ŞAŞİ
Learning Outcomes of the Course Unit
1) The concept of public relations
2) Relations between public relations and similar concepts
3) Steps in public relations operations
4) Public relations applications
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | Low | Middle | High | High | Low | No relation | Low | No relation | No relation | High | No relation | No relation | |
| 2 | Low | Middle | High | High | Low | No relation | Low | No relation | No relation | High | No relation | No relation | |
| 3 | Low | Middle | High | High | Low | No relation | Low | No relation | No relation | High | No relation | No relation | |
| 4 | Low | Middle | High | High | Low | No relation | Low | No relation | No relation | High | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
.
Course Contents
Concept of public relations, public relations and similar concepts, public relations and human relations, public relations and advertising, public relations and propaganda, public relations and communication, using communication tools in public relations, purposes and basic principles, steps of public relations operation, data collecting, planning, applications evaluating the results, means used in public relations, utilization ways of public relations, operation in organizations, public relations in administrative activities of government.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required