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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Marketing Principles II PAP114 Compulsory Associate degree 1 Spring 5

Name of Lecturer(s)

Lecturer Halide Hamide DUMAN
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR

Learning Outcomes of the Course Unit

1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12
Learning Outcomes
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
1 Low Low Low Low Low Low Low Low Low Low Low Low
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 Low Low Low Low Low Low Low Low Low Low Low Low
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 Low Low Low Low Low Low Low Low Low Low Low Low
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 Low Low Low Low Low Low Low Low Low Low Low Low
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 Low Low Low Low Low Low Low Low Low Low Low Low
6 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
6 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
6 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
6 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
6 Low Low Low Low Low Low Low Low Low Low Low Low
7 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
7 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
7 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
7 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
7 Low Low Low Low Low Low Low Low Low Low Low Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Marketing Management, Marketing Research, Statistics

Course Contents

This course covers the meaning of the basic principles of the stages, marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required