>
Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Marketing Principles II | PAP114 | Compulsory | Associate degree | 1 | Spring | 5 |
Lecturer Halide Hamide DUMAN
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
1) Analyze and design the marketing activities of a business.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
2) Identify marketing-related events and changes.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
3) Describe the marketing mix strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
4) Explain about the product and brand strategies.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
5) Define concepts related to price.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
6) Describe the distribution channel intermediaries.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
7) Define the elements of promotion mix.
Program Competencies | |||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
Learning Outcomes | |||||||||||||
1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
1 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
6 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | |
7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
7 | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low | Low |
Face to Face
None
Marketing Management, Marketing Research, Statistics
This course covers the meaning of the basic principles of the stages, marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required