International Marketing
Marketing
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Marketing | PAP213 | Compulsory | Associate degree | 2 | Fall | 2 |
Name of Lecturer(s)
??? Murat USTAOĞLU
Associate Prof. Dr. Ednan AYVAZ
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Elvan AKSEN
Lecturer Yavuz ARSLAN
Lecturer Ertan KARAÇAY
Lecturer Tayfun KONAK
Lecturer Halide Hamide DUMAN
Lecturer Dr. Bahar AYDIN CAN
Learning Outcomes of the Course Unit
1) Define the concept of global marketing.
1) Define the concept of global marketing.
2) Define the concept of international marketing management.
2) Define the concept of international marketing management.
3) Arrange the international marketing activities.
3) Arrange the international marketing activities.
4) Apply the management of international marketing mix.
4) Apply the management of international marketing mix.
5) Classify International Market Entry Methods.
5) Classify International Market Entry Methods.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
This course includes fundamentals of global marketing, concept of global marketing, cultural foundations, environmental factors, market selecting, international market selecting, methods of entering to international marketing, formation of international marketing mix, organization of international marketing, global products and services, global pricing, global distribution, global advertising, global promotion, organization for global marketing, the future of global marketing.
Weekly Schedule
1) The concept and the development of international marketing2) Reasons for enterprises to participate in international marketing activities, grades and methods
3) International marketing activities, planning and international market environment
4) Segmentation of international markets
5) The sources of information utilized in international marketing decisions
6) The sources of information utilized in international marketing decisions
7) International commodity policy
8) Midterm examination/Assessment
9) International marketing, branding and packaging
10) Direct and indirect distribution channels in international marketing
11) Direct and indirect distribution channels in international marketing
12) International trade fair and exhibition organization,
13) International marketing organization
14) Organization and control in International marketing
15) The future of global marketing
16) Final examination
Recommended or Required Reading
1- Uluslararası Pazarlama, Ferhat Ecer, Murat Canıtez
Gazi Kitabevi, Ankara, 2006.
2- Uluslararası Pazarlama Yönetimi
BETA BASIM YAYIM Prof. Dr. Mehmet Karafakıoğlu
3- Uluslararası Pazarlama İlkeler ve Uygulamalar
Cem Kozlu
İş Bankası Kültür Yayınları / İnceleme - Araştırma
4- Ömer Akat, Uluslararası Pazarlama Karması ve Yönetimi, Ekin Kitabevi (Bursa), 2009
5- Erdoğan Taşkın,
Uluslararası Pazarlama, Türkmen Kitabevi, 2012
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required