| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Research | PAP205 | Compulsory | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Prof. Dr. Alaeddin BOBAT
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Hale BÜTÜN BAYRAM
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer İsmail KILIÇASLAN
Lecturer Halide Hamide DUMAN
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Identify marketing research firms would be able to.
2) Determine the purposes and problems of marketing research.
3) Design and implement marketing research.
4) Review the results of marketing research to direct the activities of the entity.
5) Explain products and services that meet the needs of consumers and requests.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 2 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 3 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 4 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
| 5 | High | No relation | No relation | No relation | High | High | High | No relation | No relation | No relation | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management, Marketing Research, Statistics
Course Contents
This course covers market research process, operation, problem identification, data collection, basic summary of statistical analysis, research report
Weekly Schedule
1) A2) A
3) A
4) A
5) A
6) A
7) B
8) B
9) C
10) C
11) D
12) D
13) D
14) E
15) E
16) F
Recommended or Required Reading
1- A
Planned Learning Activities and Teaching Methods
1) Lecture
2) Modelling
3) Role Playing
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required