Marketing Management
Marketing
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | PAP207 | Compulsory | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Okan ŞENELDİR
Lecturer Elvan AKSEN
Lecturer Dr. Bahar AYDIN CAN
Lecturer Dr. Süheyla BAYRAKTAR
Learning Outcomes of the Course Unit
1) Explain the goals of marketing planning.
1) Explain the goals of marketing planning.
1) Explain the goals of marketing planning.
2) Evaluate the stages of the marketing planning process.
2) Evaluate the stages of the marketing planning process.
2) Evaluate the stages of the marketing planning process.
3) Identify the internal and external factors of marketing decisions.
3) Identify the internal and external factors of marketing decisions.
3) Identify the internal and external factors of marketing decisions.
4) Generate the product and brand strategies.
4) Generate the product and brand strategies.
4) Generate the product and brand strategies.
5) Determine the price and the competitive strategies.
5) Determine the price and the competitive strategies.
5) Determine the price and the competitive strategies.
6) Develop the growth strategies.
6) Develop the growth strategies.
6) Develop the growth strategies.
7) Follow the current practices in marketing.
7) Follow the current practices in marketing.
7) Follow the current practices in marketing.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Learning Outcomes | |||||||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Middle | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
| 7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 7 | No relation | No relation | Low | No relation | High | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 7 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | Low | Low | High | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
basic marketing principles
Course Contents
This course includes the definition of marketing, importance of marketing for firms and society, relationship of marketing with other disciplines, marketing functions, intrafirm and outside firm factors in marketing decisions, model building types, decision making criterions, decision making techniques, marketing planning objective, steps in marketing planning process, determining business and marketing objectives, marketing mix programming, distribution program, promotion program, characteristic of marketing audit, organization structures in marketing.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required