Marketing Legislation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

This course covers law dimension of marketing, basic concepts regarding law, basic consumer rights, "international declaration of consumer rights" agreement law, contract of partnership, general principles of contracts, sale of movable goods, sale of immovable goods, lease agreement, loan agreement, service agreement, mandate agreement, bail agreement, law relating to protect consumer, competition and law relating to protect competition, trade title and business appellation, trademark and trademark law, law of idea and works of art.

Weekly Schedule

1) Historical Development Of Consumer Law
2) Consumer Law Constitutional Basics
3) Consumer concept and Definition
4) The Scope Of The Law On Consumer Protection
5) Consumer Rights
6) Informing Consumers
7) Consumer Education
8) Midterm examination/Assessment
9) Consumer provisions and regulations of the EU and comparison with Turkey
10) Defective goods and services across the Consumer Rights
11) Consumer Protection Against Deceptive Ads
12) Consumer Protection Against Unfair Contract Terms For
13) Consumer Credit Consumer Protection
14) Judging For The Protection Of The Consumer
15) Judging For The Protection Of The Consumer
16) Final examination

Recommended or Required Reading

Planned Learning Activities and Teaching Methods

1) Lecture
2) Lecture
3) Lecture
4) Discussion
5) Discussion
6) Discussion
7) Demonstration
8) Demonstration
9) Demonstration
10) Role Playing
11) Role Playing
12) Role Playing
13) Simulation
14) Simulation
15) Simulation

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required