| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Pazarlama | IYP108 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Prof. Dr. Öznur GÖKKAYA
Associate Prof. Dr. Seher UÇKUN
Associate Prof. Dr. Sema YILMAZ GENÇ
Assistant Prof. Dr. Ali İhsan BAŞOL
Assistant Prof. Dr. Faruk BAŞTÜRK
Assistant Prof. Dr. Ufuk COŞKUN
Assistant Prof. Dr. Hıfzı Fatih YAKUT
Lecturer Emine DEMİRCİLİ
Learning Outcomes of the Course Unit
1) Explain the marketing concept, the importance, the properties.
2) Explain the marketing concept, the importance, the properties.
3) Apply the elements of the marketing concept.
4) Review of the relationship between marketing and the surrounding area, illustrate the concepts of environmental hazards and environmental opportunity.
5) Identify strategies according to the target market, goods, and resources of the firm.
6) Employ the relationship between marketing mix elements and apply them.
7) Describe strategic planning and the steps of it.
8) Explain the concept of market, consumer behaviors and classify types of market.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course includes marketing concept, target market strategies and selection, consumer behavior, marketing environment, marketing mix elements
Weekly Schedule
1) Course description and marketing concept2) Economic and social developments affecting the marketing
3) Customer satisfaction and the future of marketing and strategic management
4) Customer satisfaction and the future of marketing and strategic management
5) Marketing strategy to market and buyer behavior
6) Market segmentation, target market and positioning
7) Product and brand strategies
8) Midterm exam
9) Price strategies, deployment strategies and distribution management
10) Promotional strategies, marketing strategies
11) Competitive strategies
12) Growth strategies
13) Niche marketing strategies and self marketing
14) Marketing strategies of current practices and recent developments
15) Marketing strategies of current practices and recent developments II
16) The half-year exam
Recommended or Required Reading
1- PAZARLAMA YÖNETİMİ, TUNCER TOKOL, NOBEL AKADEMİK YAYINCILIK 2014.
2- PAZARLAMA YÖNETİMİ, A. HAMDİ İSLAMOĞLU, BETA YAYINEVİ, İSTANBUL, 2013
3- KOTLER VE PAZARLAMA, PHILIP KOTLER, SİSTEM YAYINCILIK , İSTANBUL
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Drill and Practice
4) Group Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required