Marketing Management
Business Administration
Vocational School of A.Riza Veziroglu
Short Cycle (Associate's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | IYP108 | Elective | Associate degree | 2 | Spring | 3 |
Name of Lecturer(s)
Prof. Dr. Öznur GÖKKAYA
Associate Prof. Dr. Seher UÇKUN
Assistant Prof. Dr. Arzu AZİZAĞAOĞLU
Assistant Prof. Dr. Ali İhsan BAŞOL
Assistant Prof. Dr. Faruk BAŞTÜRK
Assistant Prof. Dr. Ufuk COŞKUN
Assistant Prof. Dr. Okan ŞENELDİR
Assistant Prof. Dr. Hıfzı Fatih YAKUT
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Elvan AKSEN
Lecturer Yavuz ARSLAN
Lecturer Emine DEMİRCİLİ
Lecturer Güler DİNÇEL
Lecturer Nur KARACAN AĞAR
Lecturer Orkun KONAK
Lecturer Yılmaz PEKMEZCAN
Lecturer Sadettin YILMAZ
Lecturer Muhsin İLTER
Lecturer Tuğba UZUNKAYA ŞATIR
Lecturer Dr. Zafer CESUR
Learning Outcomes of the Course Unit
1) Explain the marketing concept, the importance, the properties.
2) Apply the elements of the marketing concept.
3) Review of the relationship between marketing and the surrounding area, illustrate the concepts of environmental hazards and environmental opportunity.
4) Identify strategies according to the target market, goods, and resources of the firm.
5) Employ the relationship between marketing mix elements and apply them.
6) Describe strategic planning and the steps of it.
7) Explain the concept of market, consumer behaviors and classify types of market.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | ||
| Learning Outcomes | ||||||||||||||||
| 1 | Middle | Middle | Middle | High | Middle | Middle | Middle | Middle | High | Middle | Middle | Middle | Middle | Low | Low | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | Low | Low | Low | Low | Middle | Low | Low | Low | Low | |
| 3 | Middle | Middle | Middle | Low | Low | Low | Low | Middle | Middle | Middle | Middle | Middle | Low | Low | Low | |
| 4 | Middle | Middle | Middle | Middle | Middle | Low | Low | Low | Low | Middle | Low | Middle | Middle | Low | Low | |
| 5 | Middle | Middle | Middle | Middle | Middle | Middle | Low | Middle | Middle | Middle | Middle | Middle | Low | Middle | Low | |
| 6 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Low | Low | Middle | Middle | Middle | Middle | Low | Low | |
| 7 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Low | Low | Middle | Middle | Middle | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Advertising, Public Relations
Course Contents
This course includes marketing concept, target market strategies and selection, consumer behavior, marketing environment, marketing mix elements
Weekly Schedule
1) The concept of marketing and lesson presentation2) Economic and social developments affecting the marketing
3) Customer satisfaction and the future of marketing and Strategic Management
4) Customer satisfaction and the future of marketing and Strategic Management
5) Marketing strategy and market and buyer behavior
6) Market Segmentation, Target Market Identification and Positioning
7) Product and Brand Strategies
8) Midterm examination/Assessment
9) Pricing Strategies and Distribution management Distribution Strategies
10) Presentation and Marketing Communications Strategies
11) Competitive strategies
12) Growth strategies
13) Niche Marketing strategies and Self-marketing
14) Recent developments in marketing strategy
15) Marketing Strategies in current practices.
16) Final examination
Recommended or Required Reading
1- .
2- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required