| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | EYP120 | Elective | Associate degree | 1 | Spring | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Murat BOLAT
Lecturer Birsen KÖSELE BAYHAN
Lecturer Ferruh KURUOĞLU
Lecturer Sacıt ÖNER
Lecturer Dr. Başak BALKIR GÜLEN
Learning Outcomes of the Course Unit
1) Explain the basic purposes and methods of public relations.
2) Describe the activities and tools of public relations
3) Describe the basic policies of public relations.
4) Describe the public relations activities of enterprises.
5) Describe the communication tools used in public relations.
6) Explain the underlying causes of organizational public relations activities.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | High | High | High | |
| 6 | High | High | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
no
Course Contents
In this course, Basic Terms Related to Public Relations and Its Historical Improvement, Basic Rules of Public Relations, Ways and Methods, Organization and Management of Public Relations, Target Groups in Public Relations, Effective Performance Technique in Public Relations will be examined.
Weekly Schedule
1) The definition of public relations, its goal and philosopy.2) The evolution of public relations.
3) The relation of public relations to advertising and propaganda.
4) The organizational structure of public relations
5) The target groups in public relations.
6) The process of public relations.
7) Methods and tools of public relations I: Face to face and mass communication
8) Midterm examination/Assessment
9) Public Relations Methods and Tools II: Written and Printed Tools
10) Relations with the Media I: Relations with the Print Media
11) Relations with the Media II: Relations with Visual and Verbal Media
12) Sponsorship and support services of public relations.
13) Public Relations and Lobbying
14) Deontological and ethical laws of public relations.
15) General review
16) Final examination
Recommended or Required Reading
1- ÇAMDERELİ, Mete, Ana Çizgileriyle Halkla İlişkiler, Salyangoz Yayınları, İstanbul, 2004
2- SABUNCUOĞLU, Zeyyat, İşletmelerde Halkla İlişkiler, Ezgi Kitabevi, Bursa, 1996
3- TOSUN, Nurhan Babür, Pazarlama Halkla ilişkileri ve Reklam Bütünleşik Pazarlama İletişimi Yönlü Bir Yaklaşım, Türkmen Kitabevi, ISBN 975 - 95 - 8
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required