| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Consumer Behavior | HIP217 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Assistant Prof. Dr. Oylum EKŞİ
Assistant Prof. Dr. Dilay GÜVENÇ
Lecturer Oktay ÇETİN
Lecturer Tuğba UZUNKAYA ŞATIR
Learning Outcomes of the Course Unit
1) Consumption forwarding, society will be through the development of positive attitudes and behavior, to analyze the social communication messages.
2) Know consumer behavior accordingly prepare strategies
3) It conducts research on consumer and customer behavior may determine.
4) Know the impact their buying behavior by defining consumer behavior.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | ||
| Learning Outcomes | |||||||||
| 1 | No relation | High | High | High | High | High | No relation | No relation | |
| 2 | High | High | High | High | High | High | No relation | No relation | |
| 3 | High | High | High | High | High | No relation | No relation | No relation | |
| 4 | High | High | High | High | High | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Especially from the perspective of social psychology and cognitive science is to explain the rational and irrational behavior
Weekly Schedule
1) The concept of consumer behavior2) 2) Consumer behavior models (Classic models)
3) 3) Consumer behavior models (Modern descriptive models)
4) Needs and consumer cases
5) 5) Motivation, motivation, motivation classification, properties and theories
6) 6) Detection concept, the detection process, organized on the perceptual
7) 7) Learning and Learning Theories
8) quiz
9) 9) Attitude concept, features, changing attitudes
10) 10) the concept of personality and personality theories
11) 11) Lifestyle and marketing strategies
12) The concept of culture, cultural values influence the behavior of consumers
13) 13) the impact of the diffusion of innovation and positioning consumer behavior
14) organizational
15) 15) analysis of consumer behavior
16) fınal
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required