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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Marketing Principles | BYP219 | Elective | Associate degree | 2 | Fall | 3 |
Assistant Prof. Dr. Oğuz YAVUZYILMAZ
Lecturer Vasfi Nadir TEKİN
1) Comment on the concepts and facts that form the basis of marketing.
2) Explain consumer behavior, comment and make marketing programs accordingly.
3) Explain the location of the basic marketing mix marketing process.
4) Synthesis of a business marketing activities and plans.
5) Explain marketing-related events and describe the changes.
Program Competencies | ||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
Learning Outcomes | ||||||||||||
1 | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
2 | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
3 | No relation | No relation | No relation | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
4 | No relation | No relation | Low | No relation | Middle | No relation | No relation | No relation | No relation | No relation | No relation | |
5 | No relation | No relation | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | No relation |
Face to Face
None
Marketing Management, Marketing Research, Statistics
This course includes the meaning, the basic principles, the stages of marketing, marketing strategies, tactics, policies, product, price, distribution, promotion of basic principles of international marketing features.
1) Lecture
2) Discussion
3) Group Study
4) Lab / Workshop
5) Project Based Learning
Contribution of Midterm Examination to Course Grade |
40% |
---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Turkish
Not Required