| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations | BYP207 | Elective | Associate degree | 2 | Fall | 3 |
Name of Lecturer(s)
Assistant Prof. Dr. Hakan KÜÇÜKSARAÇ
Prof. Dr. Abdulvahap AKINCI
Associate Prof. Dr. Kemal AYDIN
Assistant Prof. Dr. CEM ERKEBAY
Lecturer Serhat ERAT
Lecturer Hüner KULE
Lecturer Aynur SEBÜK KURT
Learning Outcomes of the Course Unit
1) Recognize the functions of PR.
2) Determine the topics connected to PR.
3) Use knowledge of communications, media management, and design.
4) Manage PR departments.
5) Design and implement written and visiual communication instruments.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | Low | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Human Rights
Course Contents
This course provides students with the knowledge of public relations, lobbiying, sponsorship, marketing communication.
Weekly Schedule
1) PR. Concept2) Approximate concepts of the PR.
3) PR in Turkey.
4) PR and advertisement.
5) Organization form of PR.
6) The qualifications of PR staff.
7) Target group in PR , definition of target group.
8) Midterm examination / Assessment
9) Media relations in public relations.
10) Management and track of effective media.
11) Intercompany of PR.
12) The rules governing press bulletin.
13) Organization in PR.
14) Producer of Tv and radio programs.
15) Analysis of target group in PR.
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Discussion
3) Group Study
4) Lab / Workshop
5) Project Based Learning
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required